Denkfabrik Digital (DDX) is driving innovation – incremental or disruptive, in existing or new products and processes.

Denkfabrik Digital (DDX)™ - Global Leading Innovation Management Consulting Firm

Design Thinking

› Design Thinking is an idea development and design approach supporting the development of products, services, solutions and entire organisations through a process of exploration, ideation and validation.

Denkfabrik Digital (DDX)™ - Global Leading Innovation Management Consulting Firm

Systematic Product and Process Optimisation​

› Four easy steps based on German Engineering’s Technical Design Method​ which includes clarification of tasks, functional analysis, our DDX Innovation Matrix™, and evaluation of solution alternatives​ all leading to significant cost reduction while technologically updating products and/or process​es.

Denkfabrik Digital (DDX)™ - Global Leading Innovation Management Consulting Firm

Venture Building

› Supports each group of clients with methods and expertise​ and pools the interest as an innovation broker​.

› Access to an international partnership, advice for international growth and support for business innovation by the enterprise Europe network​ and giving access to the German Accelerator for market entry in the US and SouthEast Asia.

Denkfabrik Digital (DDX)™ - Global Leading Innovation Management Consulting Firm

Event Keynotes

› We give talks around a wide range of topics but we love putting a focus on The Trust Economy​, Innovation Management, Design Thinking, Systematic Product/Process Optimisation, Digital Transformation, and Startup Ecosystems.

Denkfabrik Digital (DDX)™ - Global Leading Innovation Management Consulting Firm

Digital Transformation

› DDX Digital Transformation follows a three-step approach that guarantees transformation inside the organisation and customer-facing. Our process is simple, we analyse the current process, create an optimisation plan and strategy then we select the best in class tools to support the transformation.

Denkfabrik Digital (DDX)™ - Global Leading Innovation Management Consulting Firm

Excellence Systems

› Excellence Systems enables your organisation to plan, measure and improve continuously your processes in many aspects. This allows you to return more value to your stakeholders.​

Our Impact.

How we helped:

A media company leave the past to define the future

Our client was looking to achieve digital transformation of their entire value chain from production to customer facing delivery. We used DD’s proprietary systematic optimisation methodology jointly with our in-house technical design thinking approach to fully understand the needs and expectations of current/future users.

This involved process re-engineering, business and value proposition design, logistics and communications approaches to transform value delivery across the board. DD’s morphology matrix makes facilitated this process with the needed structure to develop realistic future scenarios and test within existing business constraints.

That way, the project was able to surface substantial innovation opportunities. This led to substantial changes and plans to integrate new forms of value delivery into the business. As a result, the business model is a total departure from the industry norm and realises significant cost savings. New digital customer propositions also streamline internal customer dialogue, creating a better work environment and workflow. The project transformed the client from a digital laggard to an industry leader.

How we helped:

A leading digital insurer make trust a core organisational asset

Our client was on a bold mission to make insurance digital, affordable and uncomplicated. As part of their ambitious growth plans, they looked to us for help on strategically positioning them for a period of rapid growth in years to come. In an industry where customers had many good reasons to distrust insurers, they wanted to create an offering that convinced them the company had their best interests at heart.

We took a close look at company strategy, customer propositions, product mix, user experience, and industry norms to identify major trust gaps. We then helped our client respond to these forces and rethink its approach to customer-facing interactions in the process.

As a digital leader in their industry, this helped them build on their pole position as largest writer of direct premium across a certain product line and market. It also promoted a technology led but human centred approach to creating customer value. Winning customers’ trust was not an end in itself. Our client knew it was paramount to boost customer propensity for sharing relevant data, a mission-critical factor for building the future of the insurance industry.

How we helped:

One of the biggest automotive brands hunt for new digital value

The Financial Services arm of a large player in the premium mobility space wanted to define their regional digital target picture based on a strategic mandate to accelerate digitisation. While DFS already had significant digital presence, they lacked a holistic point of view with clear priorities and a unified approach. Specifically, they were looking for facilitation of this journey and to uncover customer journey and digital insights relevant to their core and potential future business.

The engagement brought together eight departments to develop a digital direction and prioritised list of digital initiatives and innovation approaches that would create new and unique value for customers.

Meshing customer and strategic perspectives, we looked at the industry big picture, customer personas, target objectives for delivering value through digital propositions and current customer journeys of various mobility-related financial products offered by Daimler Financial Services.

From this basis we identified gaps, pain points and opportunities and turned them into a roadmap and future direction. Along the way, we developed concrete value propositions and concepts with clear potential to drive customer value, and organised them in an initiative pipeline for the coming years.


‘The ability to synthesise a large, complex amount of inputs into a simple, great solution which was astonishing.’

– Moritz Heininger, Ambassador (Europe) at JFDI.Asia

‘Dr. Diekhöner and his team helped us greatly in the design and implementation of our Quality Management System. The extensive support throughout all phases of the project – from kickoff meeting to successful certification – had a very lively and skillful touch. We are impressed by the strong motivation and high performance of the team, which is capable of adapting to the context of its business partners and radiate its encouragement and enthusiasm.’

– Dr. Horst-Gevert Bellmer, Former Managing Director at Brauerei Beck GmbH & Co.

‘Most creative yet astute thinkers I have met in my many years as an investor and entrepreneur.’

– Abhishek Gupta, Co-founder at Circles.Life

‘Vision, deep thinking, insight, connectedness and confident execution.’

– Walter De Oude Founder and CEO, Singapore Life

‘Non-traditional ideas with specific steps to implementation.’

– Daniel Van Treeck, Head of Strategy at Daimler Financial Services