Ideas

› Innovation-Driven Marketing vs. Marketing-Driven Innovation – DDX, 2019

› Trust in the Digital Age – DDX, 2019

› The Trust Economy, What it is, and How it is Reshaping Our Everyday Work and Social Lives – AsianLink, 2019

› What data did Facebook collect from you? – LinkedIn, 10/2018

› The Digitization of Trust – InsuranceBusinessAmerica, 08/2018

› AICB’s Global Banking Conference 2018 (Press Release) – AICB, 07/2018

› Innovation und Vertrauensmanagement – Willkommen in der Trust Economy (German) – StartupValley Magazine, 05/2018

› Vertrauen ist unabdingbar für die Digitalisierung (German) – Springer Professional, 02/2018

› Why winning customer trust is key to startup success – YourStory, 02/2018

› Mind Your Business: Philipp Diekhöner, Author of The Trust Economy – MoneyFM 89.3, 02/2018

› Innovators No More: Why Apple Could Be The Next Abercrombie & Fitch – Forbes, 01/2018

› Rise of the trust economy: 6 steps for startups to earn trust, create value, win customers – YourStory, 12/2017

› Start-ups, corporate or customers – Who is actually doing the innovation? – Supply Chain Movement, 08/2017

› Unfurling the blockchain hype: Why it’s all about relationships and trust – Yahoo, 12/2016

› Fintech, insurtech and Asian institutions – a match made in heaven? – Insurance Business Australia, 11/2016

› Insurtech, fintech’s new fancy cousin – Yahoo, 05/2016

› How will fintech change global finance? – Yahoo, 02/2016

› A simple recipe for building trust in zero-to-one startup ideas – e27, 02/2016

› Why reciprocity is the key to building deep customer relationships – Marketing Interactive, 02/2015

› Präsident des Industrie-Clubs: Konkrete Inhalte machen attraktiv (German) – Weser-Kurier, 02/2015

› Zertifizierung für mehr Renommee und mehr Aufträge (German) – Weser-Kurier, 09/2014

› Why your brand strategist isn’t Willy Wonka – Marketing Interactive, 07/2014

› “Mut zum Querdenken ist meine Geschäftsmaxime” Porträt (German) – DIE WELT, 10/2000

› Bremens erstes Öko-Bürohaus will Ökologie mit Ökonomie unter einem Dach vereinbaren (German) – TAZ, 08/1996

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